Inventors and Pioneers of Second-Screen Interactive TV

We invented and pioneered second-screen interactive TV. We hold the foundational patents on the synchronized second screen experience. Now we bring you interactive programming and advertising with simulscreening.

Our Goals

WinView Games make TV viewing more fun and rewarding. We also transform TV commercial avoidance to engaged viewing and super qualified leads. We’re poised to significantly enhance the effectiveness of television advertising, in a cost-efficient way by delivering measurable engagement of targeted viewers and qualified leads to WinView advertisers.

Our Synchronized iTV Programming and Advertising System

The WinView iTV programming and advertising system benefits from issued and pending patents that cover the essential requirements to monetize the emerging two-screen TV market. WinView makes available IP licenses and revenue participation through the WinView Inside Affiliate Program with companies in the advertising value chain, including TV programmers, advertisers and networks. Our unique iTV system only requires cooperation and permission from our advertisers.

Our Story

WinView founder Dave Lockton is the inventor and pioneer of two-screen interactive television. Dave founded Interactive Network (IN), the first second-screen iTV company that invented and pioneered wireless, real-time second-screen TV. Ahead of its time, IN’s subscription service required dedicated hardware that wasn’t cost-effective despite high consumer acceptance.

As cell phones reached mass adoption by consumers, along with the expiration of Dave’s IN patents, he reassembled key IN team members, hired a CEO and formed AirPlay Network in May 2005. AirPlay was financed by Qualcomm, Sprint, Motorola, and RedPoint Ventures. AirPlay adapted the IN platform from a dedicated asymmetrical network (wireless, multicast with phone modem back path) to the cellular network system.

AirPlay was an engineering tour-de-force, reaching a footprint of 240 million phones on every major cellular network. As the challenges that the cellular infrastructure presented to providing a fun, engaging and profitable experience were encountered and met, AirPlay filed patents on them. When AirPlay’s investors put the company up for sale, Dave formed WinView to acquire all the AirPlay intellectual property, including many valuable patents, which cost $15 million to develop, for stock and notes.

David B. Lockton, Founder, Chairman, CEO

Dave Lockton (David Lockton - Wikipedia, the free encyclopedia)

Previous to forming WinView, Mr. Lockton founded over seven pioneering consumer companies, three of which launched new billion dollar market segments. Moreover, Mr. Lockton founded the only three companies – Data Broadcasting (now IDC), Interactive Network, Inc., and AirPlay, Inc. – that created technical platforms to deliver synchronized, real-time two-screen information and entertainment services to consumers. Through these enterprises, Mr. Lockton became the pioneer of push technology and the second-screen segment of the interactive television industry.

Larry Taymor, Vice President Product

Mr. Taymor founded a company that produced over 3,500 episodes of interactive TV games around Jeopardy! Wheel of Fortune, and other network TV shows for Interactive Network. He has held senior production positions at, and created cross platform games for Sony, Warner Bros, and AOL. Mr. Taymor was VP Strategic Partnerships and IP at the Oracle set top box software spinout - Liberate Technologies, co-managing the IPO that led the company to a market cap of $4B. As a founder and COO of Videojax, he worked with Hulu and YouTube creating gaming around their video programming.

Kathy Austin Lockton, Vice President Marketing

Ms. Lockton is an accomplished marketing executive whose successful career has focused on innovative new product introductions and included serving as the Vice President of Marketing and Sales for Interactive Network, President of Lockton Venture Marketing, Vice President of Regis McKenna Consulting and Public Relations, Macintosh Product Introduction Manager, Apple Computer, Marketing Director Mattel Electronics and Senior Product Manager at Max Factor Cosmetics.

ExMachina (www.exmachinagames.com)

This 15-person engineering team has served as WinView’s development resource since January, 2010. ExMachina’s PlayToTV platform is a leading multi-platform, real-time television game service.

David B. Lockton, Founder, CEO and Chairman

Gordon Wade, Co-Founder, Director

CEO of Category Management Association, Villa Hills, KY, Mr. Wade is a former P&G executive and one of the world’s leading marketing consultants. He has consulted over 75 Fortune 500 companies and the Association of National Advertisers (ANA), the largest marketing trade organization in the world. Mr. Wade is active in introducing and developing alliances with CMO’s of major advertisers and the CEO’s of major advertising and media agencies.

Thomas Herskovits, Director

President/CEO All-in-One, Inc. Mr. Herskovits has had a distinguished career as a consumer product executive. He was President of the Breakfast Foods Division of General Foods, President of Kraft Dairy and Frozen Foods and CEO of Specialty Foods. He worked in brand management at Procter and Gamble for the first nine years of his career. More recently Mr. Herskovits has been involved in a number of entrepreneurial consumer-oriented businesses. He is a member of the Harvard Nutrition Roundtable and the Leadership Council of the Harvard School of Public Health. Mr. Herskovits is actively involved in business strategy and has a primary role in recruiting “Charter Advertisers/Sponsors” establishing key relationships with strategic partner companies.

Bartley Fritzsche, Director

Mr. Fritzsche is Chairman, CEO, Tantrum Capital Partners, Chicago, IL.

Mark Berner, Vice President Client Engineering, Tivo, Inc.

Mr. Berner is the engineering pioneer of two-screen real time interactive television. He was the EVP of engineering at AirPlay, Inc., from 2005-2009 and the Director of Software Engineering at Interactive Network, Inc., 1989-1995. Previous to AirPlay he served as head of technology for the AOL Games Business Division and Sr. Director of Engineering for EA.com, where he led the engineering team to build the multiplayer infrastructure of EA.com – which became the most popular gaming site on the Internet at that time. Presently he serves as the Vice President Client Engineering at Tivo.

Michael Wheeler, Managing Director, Westerly Partners, greater New York area.

Mr. Wheeler has been a successful media executive, new media investor and advisor over his lengthy and illustrious career. Michael is the former EVP at NBC New Media, COO at the Financial News Network and President of CNBC/Dow Jones Desktop Video. Wheeler launched one of the first streaming media content sites in partnership with Microsoft and Dow Jones. Content included audio, video and transcripts of market moving events and CEO/Analyst Conference Calls. Wheeler also spun off a division of Desktop Video to NextVenue, a company formed by Goldman Sachs, Morgan Stanley, Citi, Merrill Lynch and Marsh. NextVenue was sold 11 months later to iBeam for more than $350M.

David Sargeant, Managing Director iGaming Ltd, U.K. (www.igaming.com)

Mr. Sargeant has a unique blend of betting and multi-channel product experience from the business, product, and technical sides of the sports betting, horse racing, online gambling, lottery and casino industries. He advises WinView on the world wide gaming industry.

David Hanlon, Founder and Managing Principal, Executive Hospitality Partners, Las Vegas, NV.

Executive Hospitality Partners is a Las Vegas based strategic advisory and asset management firm providing hospitality operating companies and owners of hospitality assets a resource to explore opportunities within their companies. Dave was CFO and Executive Vice President of Caesar’s World. As President of Harrah’s Atlantic City he ran both Harrah’s Marina and Trump Plaza—with a total of over 9,000 employees. In 1994, Dave became President and CEO of International Game Technology (IGT), the world’s leading manufacturer of microprocessor gaming machines. In 1996, as COO of Rio Suites Hotel Casino, Dave guided the Rio through a $300M expansion. Mr. Hanlon advises WinView on the U.S. gaming industry.

C. Gerron Vartan, President & CEO ÆGIS Partners, Inc., a management and marketing strategy consultancy, San Francisco Bay Area.

ÆGIS is a management consulting and marketing strategy firm specialized in creating, positioning, and levering brands. Clients range from development-stage to Fortune 100 companies within a broad scope of industries. Mr. Vartan, an investor, advises WinView on the social and mobile game industries as well as general management and business strategy.

Paul Renzenbrink, Managing Partner at Satterfield Renzenbrink Associates, a national executive search firm specializing in C level sales and marketing searches in the CPG industry.

Mr. Renzenbrink is an investor, whose distinguished career in business began in Sales Management at P&G. Since then, his success as an entrepreneur, along with 13 years of executive placement give him unique contacts to help build the Winview business through sponsorships and marketing collaboration with numerous industry factors and to establish key relationships with strategic partners.

Stephen W. Goodroe, Executive-in-Residence at the Terry College of Business, University of Georgia.

Mr. Goodroe is a retired officer of The Procter & Gamble Company where he spent 30 years in senior management roles in the US, Europe, and Asia. After retiring from P&G as Vice President, Global Customer Marketing, he led the startup of dunnhumbyUSA, one of the world’s leading customer science companies as its first CEO. He is an investor and advisor to Mu Sigma and has been involved in numerous startups. Steve’s wealth of management and marketing expertise will help guide the growth of WinView.